What I hope to accomplish in the field of communications...

After years of schooling and countless preparation for our futures, resulting in diplomas, degrees and term papers, I'd hope what each university student hopes to do in their respective fields, not just perform said duties skillfully, but make a difference. 

If education allows us to learn from those that have tried before us and comprehend what they've already uncovered, then shouldn't our goals read along the lines of adding to that wealth of knowledge? Building on what has already been uncovered and finding new, efficient ways of accomplishing standard tasks.

Professors, lecturers, and mentors alike seem fixated on "the social media frenzy." What once belongs to our generation as mere social pastime seems to have evolved into an unyielding medium for advertisers, marketers and public relations agents to reach target audiences. 

Personally, I feel as though this constant intervention from product campaigners is leading to its inevitable demise. This presents an interesting dilemma for upcoming PR professionals who must simultaneously hone their social media skills while constantly searching for the "next big thing." 

In an age when information and the ways in which professionals send their messages is changing at viral speed, its only a matter of time before the tactics we use today become obsolete. Not only do I hope to contribute to the discovery and cultivation of this yet-to-be-discovered, I hope to uncover a new process that completely changes the communication process altogether.